Hi there.
My name is Alejandra, and I’m a writer, editor, and content strategist who knows the power of a good story.
After getting my degree in English Literature, I worked at several publications where I pitched, wrote, and edited stories that ranged from celebrity interviews and restaurant reviews to case studies and listicles about commercial mortgages. No matter the subject, I’m able to connect companies to their customers with my brand storytelling and content marketing.
Editorial
Social/Video
Experience:
I’m a magazine writer turned content strategist with a passion for storytelling. I started out writing for different publications covering a wide spectrum of topics.
At Racked, I wrote about Miami’s latest happenings, store openings, and must-have sales. At Ocean Drive, I reported on fashion, art, celebrity, and (my favorite) food stories. At Hola, I covered celebrity and royal-focused stories, but this time, in a fast-paced newsroom-type setting producing daily content.
And at Silver Hill, I'm a content specialist for one of the nation’s leading commercial mortgage lenders. With my creative writing background and strategic mindset, I make complex subjects digestible (and fun!) for customers to increase traffic and drive revenue for the company.
Whether I’m working with a luxury magazine or a premier mortgage lender, I curate and produce content that inspires the target audience.
I’m proficient in Adobe InCopy, InDesign, Canva, Biteable as well as WordPress and Microsoft Office.